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Wednesday, March 12, 2008

Horse Race Betting - 10 Golden Rules

When using any horse racing system or horse racing tips, here are ten rules that will put more money in your pocket and keep it out of the hands of the bookies.

1) Never bet more than you can afford to lose.

That should be blindingly obvious - but sadly too many amateur punters just take a risk, hoping that this one will be the big win they need. The only way to stand a chance of winning over the long term is to have a consistent plan and to use a dedicated betting bank that contains no more money than you would be prepared to lose entirely in the worst of circumstances.

Once you start staking amounts you can't afford to lose your judgement will inevitably be affected. Also, there's no thrill in putting your financeal future, or even your family's financial future on the line.

Decide on the maximum wager you feel comfortable with. It doesn't mean you have to be happy to lose it. Just that you can afford to lose it if the worst should happen. Otherwise your betting will go nowhere.

2) Remember there are no certainties.

If you study probability you will learn that absolutely NOTHING is impossible. No matter how big a cert something looks, never bet your last penny on it. Scientists only talk in probabilities. It is regarded as highly unlikely that the moon will crash into the earth tomorrow - but it is not impossible. The odds of winning the UK national lottery are 14,000,000 to one - but almost every week someone wins it. However much you may feel you are on to "a good thing", only ever commit a small proportion of your available funds to it. When things go wrong - as sometimes they WILL then you will live to fight another day.

3) Be flexible in your approach

There is more than one way to win in betting. An approach that works for one punter may not work for another. Experiment to find the approaches that work for your betting and then spend enough time with them to let them work over time. At the same time, however, do not close you mind to other possibilities. There are many approaches you can study to back, lay, trade, arbitrage, bet in running, use software to enhance trading or staking. Among the free systems we'll send you from freehorseracingsystems.com you may well find two or more methods that, when combined together, give you the magic edge.

4) Keep a record of your bets

Keeping records is ESSENTIAL. You can start to build up a picture of the bets that work for you and those that don't. Without keeping records you are shooting in the dark. Of course it's tough to have to write down those painful losing bets when you'd prefer to forget them, but if you want to make a long-term success of betting you need a record of your failures as well as your successes. If you can use a spreadsheet such as Microsoft Excel or similar then that can help you to easily analyse profitable statistics. If not then at the very least a dedicated paper notebook should be there to do the job.

5) Don't bet on emotion

Betting on situations when you have an emotional envolvement is to be avoided at all costs. It should be obvious, but never bet on your favourite soccer team just because you are desperate to see them win. Your bets should be guided by the VALUE that you can get from a win. Not just what you think is the likelihood of a win. The most successful punters have no emotional involvement in the outcome of a sport. If you want to watch a race or a match for the enjoyment of the game then do that without betting on it. It also means you won't have the possibility of a double disappointment if your favourite team loses and you also lose a bet.

6) Bet only in situations where you think you have an edge.

If everyone else knows what you know then you can be sure the prices for your "sure bet" will be at their lowest. You may make a modest profit this time but betting this way over the longer period will never bring you a consistent profit. Look for horse races or other bets where you think the odds on offer are more than they should be for the true likelihood of winning - call these "Value Horses" - and you'll have profits to be proud of over the longer term.

7) Don't let strange results throw you.

As I said in part 1, there is no such thing as a certainty. So you need to make sure you are not thrown by turnarounds you were not expecting. If you are following a really good race horse that gives you great expectations and he meets an unexpected defeat, don't let that one event put you off backing him in the future. Week in week out, favourites that have been beaten last time out come home on their next outing. It infuriates punters, but they only have themselves to blame. Take time to analyse an unexpected defeat and you may well see that a good opportunity is still just around the corner whilst the less wise majority have given up on him.

8) Look for situations where others are betting emotionally.

I said in part one that you shouldn't bet with emotion. However, there are opportunities when you can see that others are doing exactly that.

In times when everyone is looking for instant gratification there are plenty of times where punters are too easily deceived by a single good performance. Often the press will start writing up the chances of a two year old racehorse for the following year's Derby or Guineas after only one or two good performances. So punters will then start backing ante-post on emotion only. On race day however, you may well find better value with other runners.

On soccer, London teams are often at shorter prices than the should be simply because so many of the country's fans live in the capital and will emotionally back their home sides. You can profit from the folly of others.

9) Plot a strategy

Get a strategy and stick to it. Don't bet on whims. That doesn't mean you should be inflexible but do bet in a structured way.

If you place small bets for fun on weekdays then at least try to take your weekend bets as a serious business with heavier wagers. Better still 'though, cut out the "fun" bets altogether. Ultimately there's far more fun in consistently winning than haphazardly losing.

10) Enjoy your betting

To put it another way - just know when to STOP. Keep a check on yourself and always try to be honest if you ever feel that betting is running away with you. A long losing run tells you you should change your system. If you've followed the other rules 'though you won't gave got into a situation where you are painfully losing money. Be prepared to stop and take stock. Betting should be a pleasure - but not an adrenaline rush. If you ever feel you need councelling help to get back in control, take it sooner rather than later.

Roger Knight gives free weekly advice on profiting from horse racing. Free horse racing betting systems, selection and staking guides. How to create winning systems and avoid the scams.

Are You Struggling To Make Money Online? Heres Help

Do you wish there was an easier way to make money online? Of course we all do. But while there are dozens of ways to make money online, still 95% of those starting up internet businesses fail.

One of the easiest ways to make money online is selling digital products. Digital products could be an ebook, an MP3, video or software. Selling these products is fast, easy and commands big profit margins. No inventories to watch, delivery trucks are non-existent and most of all it works 24 hrs a day 7 days a week. Really an entrepreneurs dream come true.

What are the exact steps involved to make money online with selling digital products? The following steps have been proven to be effective:

1. Choose the right product.

The first thing that you need to do is get a product that you can sell. Be certain that you choose the right product to sell. In choosing a product, you can either create your own or sell other peoples product. However, you must ensure that the product you will sell is in demand and that it is something that many people want or need.

You may check clickbank.com to see and get a feel of what products are in high demand. If youve been in the internet for three to four months and have been subscribing for those newsletters from sites you visited, then you may now have an idea of what topics attract large crowds. Subjects on golf, search engine traffic, weight loss, marketing, adsense, dog training, personal improvement and make money online have proven well overtime. There are some niche subjects which also have been drawing huge following.

Remember, the number of people looking for that particular topic, product or subject is extremely important. You cant make money online if only a handful is interested with that product you are trying to sell. The number of competitors also plays an important role. As much as possible, choose an area with lesser competition. If youre just starting out, it is hard to compete with guys who are the McDonalds of the industry. If youre a bit sophisticated, there are tools available to figure this out. You can try the keyword tools and look for topics that have been searched by volumes and volumes. These tools also provide you with the number of competing websites. There is wordtracker.com, inventory.overture.com that you can start with.

If you dont want to create your own product, you can easily find hundreds of products with master resale rights. What are master resale rights (MRR)? If you own a product with MRR, you have the right to sell it to others and keep all the profit for yourself! With master resale rights, the person who buys from you can also get the resale rights to the product.

There are also products with private label rights. Private label rights give you freedom to alter the product or change the content and put your name on it as the author or originator. You may try warriorforum.com and look at the warriors special offer (WSO) for great deals on resale rights.

2. Build your website.

Now dont scratch you head yet. You will not be building a full blown website but a very simple three page site. The pages are: Sales letter Page, Thank You Page and the Download Page. Trial and completely free web building softwares are available for download. Theres the 123WYSIWYG and NVU which are both easy to use. If youre not that tech driven then you can hire some college kids in your neighborhood who might be good at building websites. Or you can try elance.com and rentacoder.com to find somebody to do this. Just focus on your goal to make money online.

To accept payment, just use Paypal. Its easy to get. Using the standard Paypal button is okay. Paypal will ask you for the redirect page, in this case, use your Thank You Page. Don't put the download link there. Put an opt-in in box instead. Say that you will send the download link in the email. The opt-in box is extremely important if you want to build a business. You will have the chance to capture customer information here. You can make money online over and over again once you have a large list of customers.

In the email that goes out after a person subscribes to your opt-in, you will tell them where to download the product. Your download page should contain a link to your product with a few directions on how to download and how to use it. If you are selling an ebook in PDF format, tell them that Adobe Reader is required and point them where they can download it.

3. Generate traffic.

Once you have chosen your product and created your website, you must attract visitors. You cannot make money online if your site doesnt have visitors. You can get traffic to your website in many different ways. However, you want to be certain that you bring in the right kind of traffic. What is the right kind of traffic? Targeted! You want visitors to come to your site because they want to, not because they are forced to. You want visitors that are interested in your product.

One of the ways to attract traffic is search engine marketing (SEM). SEM is a set of marketing methods to increase the visibility of a website in search engine results pages. Yahoo and Google are the top two sites where most of the web searches come from. Experts estimate that Google account for 45% of the searches while Yahoo gets 30%. In order to make money online, your website must be listed in the top 30 results of the search engines. Do you think anyone would bother to look on page 97 of the results? or page 110?

Your sites ranking on the search engines will depend on how optimized it is with the keywords you choose and the number of competition it has. The lesser the competition for the specific keyword, the higher the chance of your site to get to the top of the search engines and the chance to make money online is significantly increased.

Another way to get visitors to your site, and this is the quickest one, is by pay per click advertising (PPC). You can try the Google adwords program, Miva and Goclick. Be very careful, however, as PPC advertising may burn your pockets and your plan to make money online would be affected. Make sure to set your daily budget when doing PPC.

These three simple steps to make money online when followed would get you the results you want. There are dozens of ways to make money online. What separates the successful online entrepreneur from a failure is focus and consistency of efforts. Most of the people starting to make money online get sidetracked with every new program that comes to them. If you want to make money online, choose one specific way, and then follow that way until you succeed. Dont jump from program to program. Author is giving FREE ebooks at http://www.homebusinesstoday.name

Alan Ocab specializes in teaching real people how to start profitable Internet businesses. To get instant access to some of his most profitable marketing campaigns, strategies, tools, and resources, visit his work at home website at http://www.grandstart.com.

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